Not having defined goals or not being clear enough regarding their business is the number one reason that businesses of all types fail. Failure to Plan is a main factor of lack of achievement.
Here are some of the things you need to consider and be aware of when building your Business Plan.
Your Target audience – your niche
Your clients’ income goals
Your lead generation strategy – Prospect building by Salespeople – SEO – Word of mouth – Advertising
If your potential clients do not know- who you are, what you do, where you are, then they will not come to you
Your own role, and when to delegate or outsource tasks
Your Finances – Profit & Loss – Cash Flow. Keep a tight check and control on your finances. Remember the old rule – Turnover is Vanity – Profit is Sanity – Cash Flow is Vital.
Get these things figured out BEFORE you launch. And stick to them from the start.
The answers might change over time, in fact it’s great if they do. This means you’re not standing still.
But you need a defined starting point before you start. The best way to achieve this is to have a business plan in place.
For more on Business plans check out our section on business plans in the Silver Business Club.